UNIT is an art-based street wear label with its heritage in two wheel action sports.
Inspired by their love of art and riding, Unit was born in 2002 in a house garage on the Gold Coast, Australia. The brand started with from a capital of $600. From there Unit has been on a wild ride that has seen the brand touch all corners of the globe, leaving its mark on the actions sports arena. Unit is a brand with no limitations, rules or censorship, similar to the sports the brand is involved with.
The Unit logo was inspired by the moment of ‘ignition’, the Unit logo captures the explosive chemical reaction between the spark plug and liquid gasoline or put it another way – The connection between your dream and your life.